Why Tomato Juice Tastes Better at 37,000 Feet

We are four times more likely to order tomato juice on a flight than on the ground. Lufthansa wanted to find out why, so they conducted a taste test in a simulated, pressurized plane. From: X-RAY MEGA AIRPORT: Crossroads of the World http://bit.ly/1QlxyUF

Comments

Hari Kishan: I have a doubt, the flight environment doesn't build up the craving for tomato juice, so why does anyone ask for tomato juice unless he already like it and if he doesn't know the reason why the taste of tomato juice was good in a plane, it is just like his first experience isn't it ?

TANMAY PALKAR: At 2:37 it's haemoglobin!

Catzelyion Galaxle: Dunno what you all are talking about. I NEVER ever had Tomato Juice on board, they never serve it and barely anyone buys it if they do. Maybe cause I'm not in a European Country or USA?

Ghost Reportin': Honestly, the only thing I've never liked about Airline food is the snack selection, but I've always enjoyed the meals!

benivanphillips: Me lurrrrve tomato juice

Saher Sabir: Why do they even carry tomato juice?

Marcus Blum: Does it includes bloody mary?

Brianna Gordy: What's strange, is when we I fly I ask for tomato juice. I've done this since I was a child. I figured it was just because the option was there, and since I like it, I'd order it.

iSlayy7: I order apple juice and ask for a whiskey glass and drink it like it's whiskey😂 when my parents are asleep... you won't believe how many thumbs up I get and I'm just 14

Corn Fed: Wow, didn't know this was a thing. I usually order Mr. T Bloody Mary mix (no alcohol) when I fly, but would never order it on the ground.

Swagicorn The LXIX: Unpopular opinion: I've always enjoyed airline food. Have yet to have a horrid experience with it.

Konor Sacks: I always get cranberry juice and iceless water

RivalsAirsoft3: I always loved Sprite with ice in a plastic cup on flights (thanks JetBlue). You can taste more of the syrup, and it is from the can too.

Torrance Crayton: What a waste of tax payers dollars

masterimbecile: I've heard that the drier air coming from aircraft air conditioner also dulls the taste. Same conclusion though: you need stronger flavors for food to taste good at altitude.

Ananda Daffa: I always order apple juice on flights

Chow Chow: Fly first class and you get Michelin star food

Wandrative: nobody drinks tomato juice

Hyper: Does it work the other way? Is the taste stronger if you're under bigger pressure?

Chris urquhart: Thats the only place common place I see Tomato juice being served.

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